Lu Meshulam's life-long passion for creating natural beauty for others and her determination to succeed in the beauty industry began as a young girl living in Greeley, Colorado, growing up very modestly. She discovered her love and passion for beauty products as she watched how her mom transformed herself into an absolutely stunning, naturally beautiful woman right before her eyes with her beauty routine even on a tired day. Lu Meshulam went on to become a makeup artist with her own celebrity clientele that includes: Carol Alt, Patricia Velasquez, Miri Ben-Ari, Quincy Jones, Tina Brown, Geraldo Rivera, George Hamilton, Gladys Knight, Cody Simpson, Jerry Stiller, Jimmy Kimmel, Elizabeth Rohm, Dylan Lauren, Amanda Hirsh, and Nicky Hilton. She realized she could create the ultimate beauty look on models of all ethnicities by using just a few key blends of products. Coming from a Latin background with a unique skin tone , she traveled all over the world searching for products that would work on her complexion, This led her to come up with her own products and LuMesh was born.