Who We Are

The Beauty Marketplace is an online product matchmaker and a community of beauty industry experts. Specializing in independent beauty brands, emerging breakthroughs and niche favorites, we connect you with exactly the products, insights and guidance you're looking for. TBM does every bit of the vetting, testing and curating of thousands of indie beauty finds - and personalizes the choices to boot - all so you don't have to.

The TBM Beauty Matchmaker gets personal

No matter how high the quality, a beauty product is only beautiful if it works beautifully on you. The huge number of players and conflicting messaging out there make sorting through the confusion to find your personal best a daunting proposition at best. TBM cuts through the clutter in seconds. Thanks to the proprietary algorithm of The Beauty Matchmaker, TBM is able to calculate the best product fit for you based on the data points you give us.

TBM experts in the house

As indie beauty brand central, TBM is here to serve those seeking experienced and knowledgeable voices. Our team of experts includes brand owners, manufacturers, formulators, emerging influencers, bloggers and more. With behind-the scenes reveals, featured brands of the month, resident experts and thought leaders, TBM's informative pages are your definitive and comprehensive resource for beauty discovery and online shopping.

Founder Mary Palmieri, CEO

From insider to influencer to innovator, CEO Mary Palmieri is both the beauty and the brains behind The Beauty Marketplace. A graduate of Fashion Institute of Technology in New York City, Mary completed advanced studies at Columbia University.

A natural-born entrepreneur, Mary created the first B2B beauty industry blog, Honest Beauty, in 2009 that ran for seven years. It was here that she met everyone who was anyone in the traditional and indie beauty arenas. Here she launched the "Breakout Brand of the Month", in-depth explorations of a company's founders, culture, marketing, manufacturing and technology. Honest Beauty became the content portal for HBA Global, one of the largest product development tradeshows for beauty in North America.

In 2017, Mary relocated from the East Coast to Silicon Valley in preparation of the 2018 online launch of The Beauty Marketplace.

"For me," says Mary Palmieri, "Beauty is all about celebrating a person's unique individuality. Today, indie brands - and the innovators and entrepreneurs behind them - capture the real spirit of this celebration."